I’m a visual thinker whose design solutions address business, brand, and user needs.
I'm seeking work that feeds my passion for bridging the gap between products and services and the ways humans utilize them, and to help brands and individuals connect in more meaningful ways.
Essence → System → Scale
AI doesn't design for me. I design first — AI helps me ship faster and keep systems alive.
Essence
Understand what a company actually is — stakeholders, story, the language founders use — before deciding what it should look like.
System
Design the foundation by hand — palette, type, layout principles — presented and approved before anything gets built.
Scale
Extend the system everywhere with AI-assisted build — decks, design systems, shipped websites — without an agency or a handoff.
Visual, brand & graphic design
Fintech and blockchain, retail and AI — household names and businesses just finding their voice.
{{ p.client }}
Presentation design
Clear hierarchy, honest data, and just enough motion to carry the room — from the back row to the boardroom.
{{ p.client }}
Brand, visual & presentation projects.
{{ p.client }}
{{ p.year }}{{ detail.client }}
{{ para }}
Standard Model Bio
From one pitch deck to an entire brand — designed by hand, scaled with AI.
Standard Model Bio hired me to design the look and feel for a single pitch deck. The foundations I established there — palette, typography, layout principles — have since grown into a complete identity: a living design system, a library of investor and partner presentations, and a fully custom website — all built on the same foundation, all maintained by one designer.
A compelling story, no identity to tell it.
Early-stage biotech is a credibility game. Standard Model had a compelling story — a foundation model for human biology, trained on genomic, imaging, and longitudinal patient data — but nothing to make it look real: no palette, no logo, no landing page. They needed a brand from scratch, one that could start as a mini-brand to help the founders meet early investors and mature into a real system: one that could carry a website, docs, and pitch after pitch without losing coherence.
Essence, then system — by hand. Then scale, with AI.
Every engagement starts with essence: understanding what a company actually is before deciding what it should look like. From that came a core identity built around a single idea — behind every data point is a human story. A palette that refuses biomedicine's antiseptic white-and-blue, holding cool scientific authority and warm human presence at equal weight. Organic, Matisse-inspired forms that flow into one another the way the company's model connects fragmented biomedical data. A brand mark that encodes the actual thesis. This is the part no tool does for you — presented to stakeholders and approved before a single line of code existed. The CEO's response: extend it to everything.
Then, scale. Using Claude Code, I translated the brand into a coded design system and built the company's website from the ground up — no template, no dev team, no handoff loss between “the design” and “the build,” because the designer was the builder. AI didn't design any of it. It let one designer ship what used to take an agency.
One system, carrying the whole company.
Every new pitch starts on-brand, the site evolves at the pace of the science, and the visual language scales as the company grows. I stay on as Standard Model's ongoing design partner — decks, website, social, and each new surface — holding the fidelity of the system so it speaks with one voice wherever it's seen. In practice, that's meant:
A mission worth building for.
Some engagements matter beyond the craft. Standard Model exists to predict the course of a patient's disease — turning genomic, imaging, and clinical data into a model of the whole human — so clinicians and drug developers can move faster from question or diagnosis to treatment, compressing the years between a trial and a therapy that reaches people.
That purpose — extending human life and easing suffering — is exactly the kind of thing I want my work attached to. I believe that this one life is all any of us gets, and what gives it meaning is doing work that leaves other people better off. Building the identity and system that let a company like this be understood and trusted is, to me, a genuinely worthwhile way to spend the effort.
The Deliverables
Seven surfaces · one system{{ cs.title }}
{{ pp }}
I'm a visual thinker who designs for businesses, brands, and people — usually all three at once.
I believe design should be rooted in simplicity, empathy, and trust, and I try to work those qualities into every pixel. On UX and marketing teams and as an independent designer, I've left a creative mark across education, fintech, blockchain, retail, small business, AI, and social media.
My approach starts with understanding — business objectives, user needs, and what customers actually expect. Clients and colleagues have been generous with their praise, usually for the same handful of things: a patient, ego-free way of working, clear rationale behind every decision, and a knack for grasping a brand or design system quickly and extending it to whatever's needed.
In the last few years my practice has expanded from designing systems to building them. Using AI development tools like Claude Code, I now take brands from foundational identity all the way to shipped, coded products — custom websites, living design systems, template libraries — without a handoff. The design thinking is the same as it's always been — essence first, then system, then scale. What's changed is how far one designer can carry it.
Most of all, I try to be a good collaborator — bringing stakeholders and executives who aren't designers into the process, so the work we ship is well-informed and something everyone can stand behind.